What if I told you that you can put in the work up front today and then let that process run on autopilot tomorrow.
Would that be of interest to you?
If you are looking to grow your business and move the needle forward, I bet you answered yes.
Now, what if I told you that there is a simple process to start this automation in your email workflow?
Automation can be a huge time-saver and make your business run more productively and efficiently.
On the flip side, automation can also be very challenging to get right. It took me some time to finally figure it out. But now that I understand how automation works and the benefits it presents, I am a much happier, motivated, and productive person.
You probably have some sort of automation working in your business as we speak.
If you are sending email communications to your clients and prospects this post is for you.
In this post, I will detail how to use WordPress along with Mailchimp to send out your workflow emails automatically.
Let’s say that you have written a blog post on how to Boost Your Conversions with Effective Pop-ups.
It’s now time to let your subscribers know that your post has been published.
Without manually creating a new email or setting up an entirely new campaign in Mailchimp, which takes time and energy away from more important things you can do, we will set up a automation workflow rule to trigger an event the moment you hit publish on your new post.
Mailchimp describes an automation workflow as basically an email or series of emails sent to a subscriber based on a trigger or an event.
Here Is How We Automate Email Delivery in Mailchimp
Step 1: Download, install and activate Autochimp for WordPress.
Once this plugin has been installed, you should see it under ‘Settings’ in the side navigation panel in WordPress.
Step 2: Connect the WordPress plugin with Mailchimp via an API key so that each platform can communicate with each other.
Your API key can be obtained in your Mailchimp account settings by going to Account > Extras > API Keys
Once you have obtained your API Key, click on the API Key tab from the homepage of the Autochimp plugin page and activate it.
Now that we’ve installed and connected AutoChimp to WordPress, we will now begin to set up our Mailchimp mailing list.
Step 3: If you have multiple lists in Mailchimp, ensure you have selected the proper mailing list.
From the main Autochimp page in WordPress, select the ‘Mailing Lists’ tab. It is here that we will ensure the proper mailing list is selected.
Check the same boxes you see in the image below.
Now let’s move on to step 4.
Step 4: Decide what template in Mailchimp to use and how it should be formatted when you publish your post.
Click on “Add new post category mapping” to create the workflow that will essentially trigger once you publish you post. Select your list from the “Mailing List” drop down menu as well as the email template you have created from the ‘User Template‘ drop down menu.
You will then make sure each checkbox in the image above is selected and hit ‘Save’.
And there you have it.
The next time you write a blog post and hit publish, a campaign in Mailchimp will be automatically created and each member of your mailing list will receive an email notifying them that your blog post is live.